With social media being such a large part of our culture, society has adopted shorter attention spans and a larger appeal for visual content. Because of this, infographics have become a great way to visually share a message that easily adapts across different online platforms.
While a good infographic should be easy to read and understand, they can be hard to master. Lots of elements need to come together for it to have the potential of circulating and driving traffic to a website.
Luckily, I am here to give you some helpful tips so that you can create a successful infographic!
1.) Have an Attention-Grabbing Headline
The headline is the first thing your viewers will read. If it is not catchy and attention-grabbing, your infographic will be passed up. Good headlines describe the infographic, grab the user’s attention and are short enough to understand at a glance.
2.) Have an Idea and Turn it into a Story
The way to come up with a successful infographic idea is to first figure out what your target audience responds to. Then, create important elements in your infographic by having a cohesive story in which you tell your information. Think about what the main idea is that you are trying to get across and connect the dots to share your story.
3.) Focus on Data
The data you use in your infographic should be relevant and from reputable sources. It is always smart to check your facts – if the data you use is unreliable, so is your infographic. On top of that, only use data that adds to your story and is relevant to the message you are trying to get across. Never forget to credit the sources you use!
4.) Have a Clear and Easy-to-Read Design
Use a limited and cohesive color palette so the design is visually pleasing, add pops of color and bold fonts to make important information pop! White space is very important in infographics. It helps balance the visual elements and guides the reader through your story and data. Also, stick to a limited range of fonts and graphics, this will make the infographic have better flow and keep the story cohesive.
There you have it! While starting an infographic can be intimidating, they are totally doable. As long as you keep these tips in mind, your infographic will be top-notch!